"I am in your pocket, in your daughters pencil case, on your fathers desk, and in the front of the cash register of your local bakery. I am idolized by designers and artistic directors the world over, and major museums put me on display. You've seen me in Paris, New York, Dakar, Sao Paulo.... You can find me in 160 countries. I am so much a part of my life that believes I was born there. I am the most sold ballpoint pen in the world. I am incredibly modern."
Goal 1: To get more people to buy the product brand.
"Iam the most sold ballpoint pen in the world."
Goal 2: To make the BIC product even more popular than how it is today.
"you can find me in 160 countries."
Value 1: We want you to know that we are important.
"I am idolized by designers and artistic directors the world over."
MY REASERCH
"I am in your pocket, in your daughters pencil case, on your fathers desk, and in the front of the cash register of your local bakery. I am idolized by designers and artistic directors the world over, and major museums put me on display. You've seen me in Paris, New York, Dakar, Sao Paulo.... You can find me in 160 countries. I am so much a part of my life that believes I was born there. I am the most sold ballpoint pen in the world. I am incredibly modern."
Goal 1: To get more people to buy the product brand.
"Iam the most sold ballpoint pen in the world."Goal 2: To make the BIC product even more popular than how it is today.
"you can find me in 160 countries."Value 1: We want you to know that we are important.
"I am idolized by designers and artistic directors the world over."Value 2: We are everywhere.
"I am in your ......"